Yo! 

Everyone loves a story. Let me tell you mine....are you sitting comfortably? 

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​Chapter 1 - from agency to client-side

I started my career working in ad agencies in the UK where I learnt the ropes and the full marketing mix from advertising, branding to PR communications and how to run a business, dealing with crazy clients, the odd long lunch and unpaid invoices! I then crossed over to the 'darkside' and started working client-side where I learnt that I knew how to get the best out of agencies and lead and manage a team. I led communication strategies, campaigns and rebranding projects which also involving careful stakeholder and budget management and a few sleepless nights !

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​Chapter 2 - from the UK to Dutch start-ups

12 years ago, I gave up my job and moved to the Netherlands with my husband’s job and a baby boy under my arm. Alongside adapting to a life as a new mum in a new country and learning Dutch, I started working as a general and marketing manager alongside the founders of a pharmaceutical start-up. It was very successful and became the #1 fastest growing company in the Netherlands (Financial Times awards). BUT, with growth came the realisation that whilst I liked building the company, I wasn't into what they were selling. I wanted to make a bigger impact, put my skills to use to contribute to a better planet and society. 

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Chapter 3 - YOJO: storytelling-strategy-structure

5 years ago I started YOJO marketing, helping mission-driven brands scale up by offering a combination of storytelling - strategy and structure to get seen, get heard and sometimes even get funding! I have worked for some awesome missions and brands, some of which I have been lucky enough to help create. I also help coach businesses to become B Corp certified helping them to build the best business they can. The love of the mountains and a change of scenery took me and my family to Scotland where I am doing the same but just in a different location.