No story. No strategy. No nothing.

People buy from brands with a story.

If your team don't know what you do, how will your customers or investors know?

It all starts with a story, a story built around a clear mission supported by a strategy and a bit of structure so you can go make impact in the big wide world.

A business without a story or strategy is like a hike into the unknown without a compass.

There is no direction.

It starts with the team. They are lost at times or just take their own path. What you value as an organisation isn’t clear, you make the wrong hires, there are no clear goals, people are unsure of what they should do how they should operate.

There is no consistency in how you communicate your brand to the outside world. Everyone says something different, every presentation, every social media post looks different. It comes across at times that even the CEO doesn’t know what you do.

The team get frustrated, the proposition gets diluted. People leave, customers are unsure and don’t want to take a leap of faith. Investors don’t trust that you can make it happen.

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