SOME GOOD STUFF SAID ABOUT ME....

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Plastic Whale loves Jo. While she joined Plastic Whale for a three-month assignment, Jo ended up staying with us for a year. During that year she became an invaluable and very energetic part of our team. Jo helped us creating a solid base for all our marketing efforts. Moreover, her positive energy and humor helped the team get through very hectic times. For that, I will always be thankful. It was a pleasure having Jo on our team.

Marius Smit, Founder
Plastic Whale

"Jo is a marvellous person. Not only did she help me with the whole rebranding of my seaweed farm she is an amazing human being as well. We clicked right away, Jo is very honest, flexible, creative and to the point. The exact qualities we needed for The Seaweed Farmers to streamline our focus for the upcoming year. She has the great talent of listening to your story, looking at your online and offline activity and bringing it to another lever without loosing the 'voice' of your company. I love working with Jo, and i am very grateful that she found us!."

Nikki Spil, Founder,
The Seaweed Farmers

"In a short amount of time Jo has blown a breath of fresh wind through our forest. Her special gift is her love for brands and her understanding of storytelling for social enterprises with a clear social mission. She brought structure and tools for to our young team and most importantly fun. From day one it was a pleasure to work with Jo".

David Balhuizen, Forest Chief
Fun Forest

“Jo is a builder with an inexhaustible amount of energy and initiative. For us a savour in setting up and professionalizing our company. Start-up or scale-up with the need to grow, marketing expertise, initiative, energy and a smile? You have my word ”

Diederik van Rijn, Founder
Kernfarm

“Jo played a significant role in securing a national account for the agency. Her understanding of the creative and communications process was second to none and her ability to connect clients with their audiences whatever the medium was always assured. Jo has a wonderful manner that both clients as well as colleagues, always valued and appreciated’’.

Chris Walton, Director
Ainsworth & Parkinson

MY WORK

Great things that I have done

For 13 years I have been assisting individuals and businesses in defining and fulfilling their marketing objectives. Here are a couple of examples of my work. Get in touch with me today to find out what I can do for you.

PLASTIC WHALE (B CORP + SOCIAL ENTERPRISE)

Building a brand for plastic-free waters

I was hired for three months to develop a company brand book and marketing plan and ended up leading the marketing at Plastic Whale. Within a year I assisted the company to define their branding, develop business and marketing plans and led the marketing team, establishing team roles and working relationships with external suppliers for specific campaigns and communications. I developed a new marketing strategy and campaign for Plastic Whale circular furniture. I managed offline and online communications and during that time we grew LinkedIn followers by 100% (5000), Facebook by 15% (15,000) and Instagram by 50% (5000)

FUN FOREST (SOCIAL ENTERPRISE)

Devising & Implementing a B2B plan + content strategy

I was hired for three months to develop a B2B marketing strategy and implementable plan. This included communicating the people-centric social mission of Fun Forest and its first Impact Report. During this time I also implemented a content strategy and structured way of working with content and storytelling at the core.

THE SEAWEED FARMERS (FOUNDATION)

Crowdfunding, branding & storytelling

Defining the brand name, mission & vision, communication strategy and storytelling to achieve 100% crowdfunding target to scale-up from 1 - 10 farms. Growing seaweed to offset CO2, creating healthy waters for a happy planet!

KERNFARM (START-UP FD GAZELLEN)

Building a brand and marketing for a start-up

Kernfarm had no marketing in place - no logo, no strapline, no website, no brochure, no PR, no social media and no internal expertise to 'make it happen'. Working with the owners of this start-up the foundations for all the marketing were realised. Within a short period of 3 years the company grew and achieved in 2017 the FD Gazellen award for the fastest growing company in the Netherlands.

A&P FULL SERVICE MARKETING AGENCY

Project & relationship management to secure agency account

This large north UK based agency required a presence in the south of England to assist with managing and servicing a major national account. I set up my own 'satellite' office and was the sole point of contact for 3 clients. working closely with the team in the north I played a key role in securing this agency account.

SIMAVI (CHARITY FOCUSSING ON WASH POLICIES)

Social Media

Overseeing social media in English (twitter, facebook, instagram) utilising Hootsuite program for Dutch based charity with International presence

HOUTFESTIVAL

International marketing advice for world music festival

25 year old world music festival in Haarlem required marketing help. I joined the marketing and publicity team 5 years ago and continue to help them with their marketing efforts including translation work.