My Work
I've worked with start-ups, scale-ups, social enterprises & B Corps, both B2B & B2C sectors in the Netherlands & UK. I’ve scaled technologies in climate, circularity, education, nature and medical. My work is both strategic & creative but one thing remains the same, the mission is always central.
"Plastic Whale loves Jo. Jo was an invaluable and energetic member of our team and helped us create a solid base for all our marketing efforts" Marius Smit, Founder Plastic Whale
Company
B Corp plastic-fishing business & school foundation, B2B & B2C
Mission: Plastic-free waters worldwide.
Challenge
Growing team, no record of the CEO's vision for the brand, lots of new partnerships without a defined process, no clear marketing strategy
Outputs
• Developed company brand, visual and verbal identity + brand book
• Developed brand partnerships with bands e.g Tonys Chocoloney, PWC, Unilever, Bosch, Keen
• Led team and managed relationships with freelancers
• Set-up company roadmap and marketing team workflow
• Set-up communication KPI's and budget
• 100% + in LinkedIn followers, 15% + Facebook followers and 50% + Instagram
Company
Fast growing award winning (Top 10 Dutch start-ups, Deloitte Europe top 50) tech business. Seenons platform 'rescues waste' by matching the waste with companies that can use the waste as materials to make new products,.
Mission
To save waste and accelerate the circular economy.
Challenge
Complex tech, no clear story. Young marketing team and high growth 10-50 people within 1 year.
Outputs
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Interim MT member with active role in leading, shaping and developing the business alongside CEO and company founders and other heads of departments
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Defined with the team the company vision, mission and values
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Created a clear storyline & company brand handbook
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Led the communications resulting in national and international coverage
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Managed and executed communications necessary for 2nd investment round
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Built a lean and functioning marketing team.
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Set and managed the execution of the marketing strategy, KPI's and measurement.
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Repositioned strategy for next phase of growth to Belgium, Germany, Denmark.
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Assisted Head of People & Culture to define employer brand.
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Carved a 50% growth in social media audience, 189% growth in web traffic, 60% growth in app visitors in 6 months.
"Without Jo's support Seenons would not be where it is today. Clarity and implementation of a clear story and brand created the foundation for our business and strategy".
Jorn Eiting van Liempt, Co-founder Seenons
"You brought something very unique and positive to STAC. Some good laughs and some challenges too. I enjoyed working with you and appreciate your support to push STAC to a new level".
Gregor Aikman, COO, STAC
Company
Marketing, comms & brand building mentor for the Smart Things Accelerator Center.
18 month intensive tech-accelerator led by industry experts in Glasgow to help IoT start-ups scale their businesses.
Mission
To build technologies for people & planet for global success.
Challenge
Multiple companies and no pre-existing content for the programme so all content needed to be created.
Outputs
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created and delivered all marcomms content for workshops & templates from vision to go to market planning
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1-1 coaching 30+ start-ups in edtech, medtech, deep tech, femtech, climate tech
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Facilitate 3 day collaboration between Budapest, Amsterdam & Glasgow University on building a university accelerator.
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Including story, pitch, brand building to achieve investment.
Company
A marketing strategy and training company that exists to make work better and create better work.
Mission
Helping people to date to care more for people and planet
Challenge
Guide a company with an unconventional structure - no full time employees, no office or production of goods to fulfill the requirements of B Corp
Outputs
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Define foundations - vision, mission, values
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Use B Corp roadmap, guide B Corp team to improve structure & processes inc. changing governance
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Took company from a low score of 39 to 85.