Be bold. Be brave.
Be the brand people want in the world!
Most people struggle to tell a good story. Yet stories sell.
When I say 'good' I mean a clear, concise, compelling and 'competitive' story.
To be able to tell a good story you need to understand who you are, what you believe in, what is your unique value and where you truly make a difference. This is is called your brand strategy.
A strong brand, strategy and story go hand in hand and to be effective need to be actioned and embedded across your organisation.
1
Brand Foundations
Why you exist, what your vision is for the future, your mission and how you behave form the basis for your business, strategy and story.
Services include:
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Purpose
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Vision
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Mission
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Values & culture
2
Brand Story
People buy stories.
Clear, consistent, compelling stories are paramount to support your business and get buy-in for your strategy.
Services include:
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Company brand story
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Customer stories
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Value proposition
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Talks & pitches
3
Brand Strategy + Execution
The aim of a strategy is to find what makes you unique and how you will execute it across all aspects of your business.
Services include:
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Brand identity
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Brand positioning
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Brand playbook
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Cross-organisation roll-out
Testimonials
Start-up and B Corp
Coaching
I coach start-ups with a good mission to communicate their story better and build a brand strategy which sets them apart.
I also understand the B Corp framework and can guide you to become a better business.
"Jo was an absolute gamechanger for us. We were struggling to find a brand message that felt right. Jo nailed it in one memorable session"
Mathew, CEO FC Labs
"It was the first time I’ve had compliments coming left, right and center. The new ‘story’ style seems to be landing well. Genuinely, you’ve been a breath of fresh air and a great help”. Bryan Tyrerunner
"Jo feels like an extension to our team, an invaluable asset to founders like me"
Garrett, CEO Simplicare