Clarity, confidence and courage in your
strategy + story
Most people struggle to tell a good story. Yet stories sell.
When I say 'good' I mean a clear, concise, compelling and 'competitive' story.
To be able to tell a good story you need to understand who you are, what you believe in, what is your unique value and where you truly make a difference. This is is called your brand strategy.
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A clear strategy = a clear story.
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Clarity:
Define your strategy
On who you are, why you exist - your purpose, your vision is for the future, your mission and what makes you unique,
Clarify your brand strategy and ensure your team are aligned.
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​Services include:
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Purpose
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Vision & Mission
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Brand positioning & Identity
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Customer profiling
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Competitor analysis
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Values & culture
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Confidence:
Tell your story
Be confident that you have the right story for success..
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Ensure that everyone is telling the same story and that the customer's story resonates.
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Services include:
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Value proposition
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Brand story
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Customer feedback
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Pitching & team storytelling
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Onboarding
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3
Courage:
Execution
Stop sitting on the fence and have the courage to act.
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Lead with your vision, act on your mission, live & breathe your values and roll-out the strategy across your organisation.
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Services include:​
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​Brand roll-out/embedding
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Employee branding
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Impact goals
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Mission measurement
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Values-based leadership
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B corp coaching
Testimonials
Start-up and B Corp
Coaching
I coach start-ups with a good mission to communicate their story better and build a brand strategy which sets them apart.
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I also understand the B Corp framework and can guide you to become a better business.
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"Jo was an absolute gamechanger for us. We were struggling to find a brand message that felt right. Jo nailed it in one memorable session"
Mathew, CEO FC Labs
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"It was the first time I’ve had compliments coming left, right and center. The new ‘story’ style seems to be landing well. Genuinely, you’ve been a breath of fresh air and a great help”. Bryan Tyrerunner
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"Jo feels like an extension to our team, an invaluable asset to founders like me"
Garrett, CEO Simplicare
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