Be bold. Be brave.
Be the brand people want in the world!
Most people struggle to tell a good story. Yet stories sell.
When I say 'good' I mean a clear, concise, compelling and 'competitive' story.
To be able to tell a good story you need to understand who you are, what you believe in, what is your unique value and where you truly make a difference. This is is called your brand strategy.
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A strong brand, strategy and story go hand in hand and to be effective need to be actioned and embedded across your organisation.
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Brand Foundations
Why you exist, what your vision is for the future, your mission and how you behave form the basis for your business, strategy and story.
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​Services include:
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Purpose
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Vision
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Mission
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Values & culture​
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Brand Story
People buy stories.
Clear, consistent, compelling stories are paramount to support your business and get buy-in for your strategy.
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Services include:​
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Company brand story
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Customer stories
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Value proposition
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Talks & pitches
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3
Brand Strategy + Execution
The aim of a strategy is to find what makes you unique and how you will execute it across all aspects of your business.
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Services include:​
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Brand identity
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Brand positioning
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Brand playbook
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Cross-organisation roll-out
Testimonials
Start-up and B Corp
Coaching
I coach start-ups with a good mission to communicate their story better and build a brand strategy which sets them apart.
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I also understand the B Corp framework and can guide you to become a better business.
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"Jo was an absolute gamechanger for us. We were struggling to find a brand message that felt right. Jo nailed it in one memorable session"
Mathew, CEO FC Labs
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"It was the first time I’ve had compliments coming left, right and center. The new ‘story’ style seems to be landing well. Genuinely, you’ve been a breath of fresh air and a great help”. Bryan Tyrerunner
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"Jo feels like an extension to our team, an invaluable asset to founders like me"
Garrett, CEO Simplicare
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