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Clarity, confidence and courage in your 
strategy + story
 

Most people struggle to tell a good story. Yet stories sell.

 

When I say 'good' I mean a clear, concise, compelling and 'competitive' story. 

 

To be able to tell a good story you need to understand who you are, what you believe in, what is your unique value and where you truly make a difference. This is is called your brand strategy. 

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A clear strategy = a clear story. 

1

Clarity:
Define your strategy 

On who you are, why you exist - your purpose, your vision is for the future, your mission and what makes you unique,

 

Clarify your brand strategy and ensure your team are aligned.

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​Services include:

  • Purpose

  • Vision & Mission

  • Brand positioning & Identity

  • Customer profiling

  • Competitor analysis

  • Values & culture

2

Confidence:
Tell your story

Be confident that you have the right story for success..

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Ensure that everyone is telling the same story and that the customer's story resonates.

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Services include:

  • Value proposition

  • Brand story

  • Customer feedback

  • Pitching & team storytelling

  • Onboarding

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3

Courage:
Execution

Stop sitting on the fence and have the courage to act.

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Lead with your vision, act on your mission, live & breathe your values and roll-out the strategy across your organisation.

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Services include:​

  • ​Brand roll-out/embedding

  • Employee branding

  • Impact goals

  • Mission measurement

  • Values-based leadership

  • B corp coaching

Testimonials

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Join Eiting van Liempt, Co-founder Seenons

“Without your support we would not be where we are today. Clarity and implementation of a clear mission, values and brand strategy created the foundation for our business."

Start-up and B Corp
Coaching

I coach start-ups with a good mission to communicate their story better and build a brand strategy which sets them apart.

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I also understand the B Corp framework and can guide you to become a better business.

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"Jo was an absolute gamechanger for us. We were struggling to find a brand message that felt right. Jo nailed it in one memorable session"

Mathew, CEO FC Labs

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"It was the first time I’ve had compliments coming left, right and center. The new ‘story’ style seems to be landing well. Genuinely, you’ve been a breath of fresh air and a great help”. Bryan Tyrerunner

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"Jo feels like an extension to our team, an invaluable asset to founders like me"

Garrett, CEO Simplicare

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